Shopify Collabs Pairs Creators With Merchants 🤝

Boost Sales with Shopify Collabs 🚀

Shopify has introduced a creator programme to help businesses interact with creators so they can grow their customer base and showcase products to new and relevant audiences.

The Shopify Collabs app provides access to the Shopify creator programme, allowing any retailer or digital creator to connect and team up with one another.

What is the Shopify Collabs App?

The Shopify Collabs app was created with the sole intention of connecting digital creators with merchants for collaborative efforts and naturally, the benefits of this approach to influencer marketing vary for both parties.

For instance, the most obvious advantage of utilising Shopify Collabs for online stores is to have their products exposed to a wider and more relevant audience by teaming up with a Shopify influencer within the right niche.

On the other hand, the benefit of Shopify Collabs for digital creators is to earn based on their ability to attract and generate new customers for the business that they’re in partnership with.

How to Use the Shopify Collabs App (for Brands) 👀

When it comes to using the Shopify Collabs app, the approach to influencer marketing will be different for both merchants and Shopify creators.

For instance, online stores should utilise Shopify Collabs with the intent of selecting the most promising creators that have a fitting audience with the brand and niche.

Then, once the ideal candidates have been selected, digital creators will need to be invited to apply to the affiliate program from the store.

Features of Shopify Collabs (for Brands)

N0.1: Give Gifts that Give Back

Promote your business and its products to a selected audience through authentic content and reviews. To do this, simply find influencers and send products through the Shopify Collabs app.

N0.2: Measure your Success

Merchants using Shopify Collabs can also track the success of unique discount codes and their affiliate program with easy-to-understand analytics.

With this data, stores on Shopify can keep tabs on the creators and products that are driving the most sales for their business.

Quickfire Benefits of Shopify Collabs (for Brands) 🔥

There is no doubt that Shopify Collabs is a very beneficial tool for stores on Shopify, so here’s a quick breakdown of the benefits that merchants can expect to leverage from using this collaborative tool:

N0.1: Influencer Database

Search through a database that contains millions of digital creators to find the perfect influencers that align with your brand.

N0.2: Gift Tracking & Fulfilment

Send your chosen digital creator(s) the products that you would like them to share with their audience, alongside any discount codes that can be created right from your Shopify account.

N0.3: Affiliate Links & Discount Codes

Track unique discount codes and referral links to view the sales driven by your chosen Shopify creators.

N0.4: Track your Commissions

Easily track and pay affiliate commissions to creators via PayPal with ease.

Ready to Collab?

Product sales are driven by authentic content and influencer marketing has never been more popular as a means of digital marketing among merchants.

So, if you’re not already taking advantage of this ever-popular marketing tool, get ready to increase the visibility of your business and its products with the help of the Shopify Collabs app.

How to Use the Shopify Collabs App (for Digital Creators) 📷

The Shopify Collabs app is an essential tool for digital creators who are looking for ways to get paid to collaborate with the brands that they love.

Thanks to this communal tool, Shopify influencers can easily discover millions of merchants on the Shopify Collabs database, while sharing their favourite products and earning a commission every time a member of their audience makes a purchase.

Features of Shopify Collabs (for Digital Creators)

N0.1: Vibe with Brands

Discover millions of merchants and find brands that vibe with your content on Shopify by browsing personalised recommendations based on your Shopify influencer profile.

N0.2: Share Products that you Love

With Shopify Collabs, digital creators can share the products and highlight the brands that they genuinely adore, all that’s needed to begin collaborating with merchants is an application to work with your favourite brands.

Once creators have been accepted as an affiliate by the merchant on Shopify, influencers will be able to redeem gifts and start incorporating products into their social media content.

Then, once a follower makes a purchase using a unique trackable affiliate link or discount code, commissions will be paid to the creator.

N0.3: Keep Track of your Success

As you become more established as a creator on Shopify Collabs, it’ll be super important to keep track of all your affiliate relationships, gifts, links, codes and payouts. With Shopify Collabs, creators can do this, all in one place!

When will Shopify Collabs be Available?

For Merchants

The Shopify Collabs app has launched, so the tool is now available for merchants to download from the Shopify App Store.

For Creators

Currently, only North American users have access to the Shopify Collabs Admin, but have no fear, because UK-based digital creators can sign up for early access!

Sign Up for Early Access 📢

Shopify Collabs has opened up a wealth of opportunities for both creators and merchants, creating professional and profitable relationships between the two.

This platform also signifies an increased interest in influencer marketing and the benefits that can come from this type of work so, it’s fair to say that influencer marketing is only expected to increase in popularity as a means of marketing for merchants.

Ready to collaborate? Be sure to apply for early access and you’ll be the first to know once Shopify Collabs is available in your country.

The Launch of Shopify Collabs

The launch of the Shopify Collabs app was driven by the desire to remove obstacles so merchants could acquire new customers, while creators took advantage of collaborative income opportunities.

So, if you’re ready to discover this tool for yourself, be sure to check out this update released by Shopify back in August 2022:

‍Get Started with Shopify 💰

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If you’re actively looking to work with a Shopify agency designer or developer to assist you with your business, we’d love to hear from you. Get in touch to get started!